the story

Conceived and created in Melbourne, Australia, Lifeblood Clothing stems from humble beginnings in 2008. From a limited range of designs, LBC has quickly sprouted to encompass a fully-fledged label which serves as a breeding ground for young designers. At Lifeblood we believe in home-grown talent, so we are supporting up-and-coming Melbourne artists by providing them with a platform for making their dreams happen. Our t-shirt graphics are created by emerging designers, giving them an opportunity to gain valuable industry experience while exposing the world to their creative talents.

It's important to us here at Lifeblood to be socially conscious, to fulfil our duties as a good corporate citizen. We are proud to be partnered with the 20^th Man Fund, a gutsy Melbourne charity that has been helping kids realise full and happy lives for over twenty-five years. Their programs and initiatives help young people that need an extra hand dealing with all that life has to throw at them. Our t-shirt graphics are based on issues that 20^th Man aims to combat, such as drug use and carrying weapons. We want to help raise awareness of these problems, and by donating $10 from every t-shirt sold to 20^th Man, we can help them help kids in the field, where they need it most.

Read more about 20^th Man in Community or on their website.